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How Companies Should Take PR Seriously Before a Crisis Strikes

Let’s be real: most companies only care about PR when they’re knee-deep in a mess. A scandal breaks out, customers are furious, and suddenly,

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The Right Fit: Why Job Fit Matters in PR (and How to Avoid Career Catastrophes)

In the world of Public Relations, job fit isn’t just important—it’s everything. It’s the difference between crafting compelling brand

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A Twisted Wave Of Crime: The Effects Of Cyberbullying In Malaysia

Today, people take to the internet or phone to bully others. You may ask, what exactly can one consider as Cyberbully? Cyberbullying is the use of

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How MSPO tackles Sustainability issues?

After many years, the Ministry of Plantation Industries and Commodities has finally announced that the MSPO, also known as the sustainable palm oil

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What Can Brands Learn From Youtuber Celebrity PewDiePie?

PewDiePie is one of the leading Youtube channels, which features Felix Arvid Ulf Kjellberg. Felix is a well-recognized face around the world, as his

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Why Local environmental NGOs should support efforts to improve smallholders

Local environmental government NGOs should do everything that they can to support the efforts aimed at improving smallholders’ livelihood. Taking

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