Communications

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How Companies Should Take PR Seriously Before a Crisis Strikes

Let’s be real: most companies only care about PR when they’re knee-deep in a mess. A scandal breaks out, customers are furious, and suddenly, executives are scrambling to “control the narrative.” But here’s a radical idea—how about giving PR the attention it deserves before disaster strikes? PR isn’t just about cleaning up messes; it’s about […]

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The Right Fit: Why Job Fit Matters in PR (and How to Avoid Career Catastrophes)

In the world of Public Relations, job fit isn’t just important—it’s everything. It’s the difference between crafting compelling brand narratives with the finesse of a poet or staring blankly at a press release draft, wondering if you can pivot to a career in beekeeping instead. I’ve been in this industry for 15 years, working both

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