Let’s be real: most companies only care about PR when they’re knee-deep in a mess. A scandal breaks out, customers are furious, and suddenly, executives are scrambling to “control the narrative.” But here’s a radical idea—how about giving PR the attention it deserves before disaster strikes? PR isn’t just about cleaning up messes; it’s about […]
How Companies Should Take PR Seriously Before a Crisis Strikes Read More »
In the world of Public Relations, job fit isn’t just important—it’s everything. It’s the difference between crafting compelling brand narratives with the finesse of a poet or staring blankly at a press release draft, wondering if you can pivot to a career in beekeeping instead. I’ve been in this industry for 15 years, working both
The Right Fit: Why Job Fit Matters in PR (and How to Avoid Career Catastrophes) Read More »
Today, people take to the internet or phone to bully others. You may ask, what exactly can one consider as Cyberbully? Cyberbullying is the use of any form of electronic device or means of communication to harass or bully another person. These methods of electronic communication or device include phones, the internet, text messaging, social
A Twisted Wave Of Crime: The Effects Of Cyberbullying In Malaysia Read More »
After many years, the Ministry of Plantation Industries and Commodities has finally announced that the MSPO, also known as the sustainable palm oil scheme, will finally be mandatory. Even if the MSPO has been around for quite some time, before this particular announcement, its implementation was voluntary. There are plenty of benefits that come from
How MSPO tackles Sustainability issues? Read More »
PewDiePie is one of the leading Youtube channels, which features Felix Arvid Ulf Kjellberg. Felix is a well-recognized face around the world, as his youtube channel had put him on the map. His videos are mainly based on him playing various video games while commenting on the various aspects of the game. In 2014, Felix
What Can Brands Learn From Youtuber Celebrity PewDiePie? Read More »
Local environmental government NGOs should do everything that they can to support the efforts aimed at improving smallholders’ livelihood. Taking care of the environment has been a core function of the local government but over the years, there has been too much government interference and dominance in the management of the environmental sector, which has
Why Local environmental NGOs should support efforts to improve smallholders Read More »
Palm oil is an essential commodity and a versatile raw material that is utilized in both food and non-food industries. Driven by international demands, the last few decades have observed a sudden increase and expansion of palm oil production and cultivation which has in many ways seen the degradation of land, water, and a huge
Defining Sustainability with MSPO Read More »
The celebrity spotlight has long doubled as a lens into the lives of those we watch on the big stage, whether it is actors and actresses in films, comedians in docuseries, or artists in the music industry. When one of these celebrities is involved in a scandal or accusation, their careers are often put on
The Cancel Culture Mentality: Turbulent & Toxic Read More »
